the memory of our future

I am not the first to have grouped these words. I think it was Monsieur Arie de Geus who originally penned it.

My contribution, I hope it is of value, is to put it into the context for the 20 year old who takes Industrial Engineering and Engineering Management in an Engineering Institute in historic Intramuros.

Dreams. They are powerful. Pushes us forward. Makes sense of our every experience and every encounter in our daily lives. Puts meaning to every pain. Every sigh. Every triumph.

I once asked for the generic principle. I was hoping for this - it is our vision, our mission, our aspirations and our dreams that allows us to scan through the seeming random changes in environment and decipher which one is any value to us.

The aspiration we embrace and nurture guides us to say - that (pertaining to an event in the environment) is bad for us, that is good for us. Without this aspiration, this dream - whatever happens to us has no meaning. We can not know if this is bad or good for us. We are blind.

Like for example, if we dream to be with a particular gentleman or a particular lady, what he or she goes through is important for us. Because we dream to be with this person. We want this person! His or her experience is important for us.

This is the same for companies. The aspiration of what the companies want, guides the leaders and the whole organization to decipher through the changes, frame it and act on it.

Personally, when we hurt, we should embrace it. For in that moment "yourself" is telling "yourself", "Hey Dude (or Dudette), answer why you hurt and when you know, put it on stone for this is important! Listen!"

Without dreams we are blind.